Hockey player, Carey Price, is best known for his long career as the serene, stalwart goalie for the Montreal Canadiens. He’s also a Ford driver. Not a vintage Mustang or a 800-horsepower GTD. But a huge, diesel-powered work truck with an off-roading package that he uses to go camping, hunting, and fishing. When we learned that, we knew our partnership with Carey had to center around his love of the outdoors.

Braving frigid February weather in what might be the most beautiful part of Canada, we worked with an incredible production team to create two unique films.  The first is a playful TV spot that follows Carey on a day of ice fishing. The second dives deeper into his lifelong connection with Ford.

It was very important to our clients that this work felt uniquely Canadian, and we partnered with Canadian venors

PS: I know what you’re thinking and the answer is: yes, we did ship these in the 2.67:1 aspect ratio.